SEO/SEM -Learn & Optimize in 5 Weeks

🚀 SEO/SEM Beginner’s Guide: Learn & Optimize in 5 Weeks

📚 Core SEO/SEM Concepts (Explained Simply)

• 🔍 Keyword Research: Finding words your audience types into Google (e.g., "best budget laptops"). Use them to match your content with what people want.
• 🧱 On-Page SEO: Optimizing each webpage with keywords, headers, meta descriptions, and alt text — like dressing your content to impress Google.
• 💸 Google Ads Optimization (SEM): Running paid ads and adjusting keywords, bids, and copy to get the best clicks for the lowest cost.

🛠️ Must-Know SEO/SEM Tools (All Free!)

• Google Keyword Planner – Find high-search, low-competition keywords
• Ubersuggest – Keyword ideas, site audits
• Google Search Console – Check your site's search performance
• Moz Free Tools – Track domain authority, keyword difficulty
• Google Ads – Create and monitor PPC ads
• Screaming Frog SEO Spider (Free version) – Crawl your site like a search engine

📆 5-Week SEO/SEM Learning Plan

Week	Focus	Free Tool/Resource
1	Intro to SEO + Keyword Research	Google Keyword Planner
2	On-Page SEO: Meta tags, headings, internal links	Moz Free Tools
3	Google Ads: Structure + Strategy	Google Skillshop
4	Technical SEO: Crawlability + Page Speed	Screaming Frog SEO
5	Audit + Optimize a Demo Website	Google PageSpeed

🧪 Project: SEO Audit & Optimization for a Mock Website

• Choose or create a basic 3-page mock website (can use Wix or WordPress)
• Perform keyword research for each page’s topic
• Write optimized meta tags (title, description)
• Use headings (H1–H3), image alt text, and internal links
• Run a site audit using Moz or Screaming Frog

✏️ 5 Essential SEO Tasks to Practice

1. Write a Meta Description (under 160 characters, include a keyword)
2. Create a Title Tag (under 60 characters, brand name at end)
3. Structure Content with H1–H3 Tags
4. Add Alt Text to All Images (describe what's in the image clearly)
5. Research 5 Low-Competition Keywords (Ubersuggest or Google Planner)

✅ Feedback Criteria: How to Evaluate Your Work

• Relevance: Are the keywords truly related to the topic?
• Clarity: Do your meta tags clearly describe the page?
• Structure: Is the page organized with H1–H3 headers?
• Speed: Did you check performance on Google PageSpeed?
• Visibility: Are your pages crawlable (test with Screaming Frog)?

🌐 Ready to optimize your content like a pro? Practice and watch your traffic grow!